Cefic!

CEFIC SUSTAINABILITY REPORT

Objectives

• The stake of this report was to make realize the stakeholders the chemical industry’s commitment to sustainability.

Actions

• To achieve the objective, we’ve chosen to illustrate the CEFIC actions and challenges through high level sports visuals.
• Attractive: being serious without being boring.
• Rhythm: bring life in the theory and the reading.
• Accessibility: one red line, visuals choices, readability, pages design, user-friendly graphics.
• Copy writing: tell a story and avoid the complicated chemical terms.
• Original & surprising.

Results

• A handy and beautiful 60 pages Sustainability Report.
• Paper version and digital version through an interactive flipbook available on any support.

CEFIC SUSTAINABILITY REPORT

Objectives

• The stake of this report was to make realize the stakeholders the chemical industry’s commitment to sustainability.

Actions

• To achieve the objective, we’ve chosen to illustrate the CEFIC actions and challenges through high level sports visuals.
• Attractive: being serious without being boring.
• Rhythm: bring life in the theory and the reading.
• Accessibility: one red line, visuals choices, readability, pages design, user-friendly graphics.
• Copy writing: tell a story and avoid the complicated chemical terms.
• Original & surprising.

Results

• A handy and beautiful 60 pages Sustainability Report.
• Paper version and digital version through an interactive flipbook available on any support.