Cefic!

CEFIC SUSTAINABILITY REPORT
Objectives
- The stake of this report was to make realize the stakeholders the chemical industry’s commitment to sustainability.
Actions
- To achieve the objective, we’ve chosen to illustrate the CEFIC actions and challenges through high level sports visuals.
- Attractive: being serious without being boring.
- Rhythm: bring life in the theory and the reading.
- Accessibility: one red line, visuals choices, readability, pages design, user-friendly graphics.
- Copy writing: tell a story and avoid the complicated chemical terms.
- Original & surprising.
Results
- A handy and beautiful 60 pages Sustainability Report.
- Paper version and digital version through an interactive flipbook available on any support.


CEFIC SUSTAINABILITY REPORT
Objectives
- The stake of this report was to make realize the stakeholders the chemical industry’s commitment to sustainability.
Actions
- To achieve the objective, we’ve chosen to illustrate the CEFIC actions and challenges through high level sports visuals.
- Attractive: being serious without being boring.
- Rhythm: bring life in the theory and the reading.
- Accessibility: one red line, visuals choices, readability, pages design, user-friendly graphics.
- Copy writing: tell a story and avoid the complicated chemical terms.
- Original & surprising.
Results
- A handy and beautiful 60 pages Sustainability Report.
- Paper version and digital version through an interactive flipbook available on any support.


