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Cefic!


Conceptum  portfolio for cefic 1

CEFIC SUSTAINABILITY REPORT

Objectives

  • The stake of this report was to make realize the stakeholders the chemical industry’s commitment to sustainability.
 

Actions

  • To achieve the objective, we’ve chosen to illustrate the CEFIC actions and challenges through high level sports visuals.
  • Attractive: being serious without being boring.
  • Rhythm: bring life in the theory and the reading.
  • Accessibility: one red line, visuals choices, readability, pages design, user-friendly graphics.
  • Copy writing: tell a story and avoid the complicated chemical terms.
  • Original & surprising.
 

Results

  • A handy and beautiful 60 pages Sustainability Report.
  • Paper version and digital version through an interactive flipbook available on any support.
Conceptum  portfolio for cefic 1
Conceptum  portfolio for cefic 2

CEFIC SUSTAINABILITY REPORT

Objectives

  • The stake of this report was to make realize the stakeholders the chemical industry’s commitment to sustainability.
 

Actions

  • To achieve the objective, we’ve chosen to illustrate the CEFIC actions and challenges through high level sports visuals.
  • Attractive: being serious without being boring.
  • Rhythm: bring life in the theory and the reading.
  • Accessibility: one red line, visuals choices, readability, pages design, user-friendly graphics.
  • Copy writing: tell a story and avoid the complicated chemical terms.
  • Original & surprising.
 

Results

  • A handy and beautiful 60 pages Sustainability Report.
  • Paper version and digital version through an interactive flipbook available on any support.
Conceptum  portfolio for cefic 2
Conceptum  portfolio for cefic 3
 
Conceptum  portfolio for cefic 3